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Creative Sidelines

From selling old-fashioned sweets to working up a sweat, writing novels to inventing football games, there's not a lot that creatives won't turn their hands to outside office hours, Anne Cassidy writes.

Creative Britons

The image above, and over the next few pages, was taken by the photographer and publisher Howard Webster to celebrate the people who are putting advertising at the heart of Creative Britain.

Creative accounting

Account people and creatives are getting on like never before. Here, five creatives explain how to keep things sweet. John Tylee listens in.

Diary: Creative couple elope

Creative teams are like married couples - they are mutually supportive and in each others' pockets - but they have fewer fights and the bond often lasts longer.

DraftFCB scoops LighterLife creative

LighterLife, the weight-loss brand, has appointed DraftFCB London to handle its creative account.

SapientNitro expands creative department

SapientNitro has hired Thomas Moeller as creative director and Stephen Worley as director moving image.

WPP's creative solution

It seems that WPP, the reigning Holding Company of the Year at Cannes, has developed a new weapon in its bid for global awards domination.

WPP's creative principal

John O'Keeffe has elevated WPP to Holding Company of the Year in Cannes in just three years as its creative chief. Claire Beale discovers how.

Whitbread calls creative review

Whitbread Restaurants is reviewing creative across its portfolio of eateries, including Beefeater, Table Table, Tay-barns and Brewers Fayre.

Diary: Creative plays Cupid

Love-starved and in advertising? This could be the Diary story for you.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.