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creative advertising account, currently held by M&C Saatchi. The review is being overseen by the AAR, and M...- Lastminute.com, the company founded by Martha Lane Fox and Brent Hoberman, is reviewing its creative advertising account, currently held by M 5 million, but so far the spend has been closer to 1 million, and has focused on London. It is thought that the company is looking to shake its image ...
to know quite what to make of the phenomenon of creative agencies bringing media experts in-house....and scepticism, not least from the media agencies who perceive a threat to their own USP if creative agencies ... -house media strategist really do? And what difference does it all make to the end creative product? Has ... to the notion of neutrality? Campaign asked four media experts within creative agencies to provide a diary ...
Could the prospect of brighter times ahead stir things up for Japan's creatives, Lucy Aitken asks....-awaited buoyancy? And could the sense that brighter times lie ahead evoke a sense of conflict in agency creative ... -acted, almost slapstick comedy which has historically characterised a large part of creative output in Japan ... , advertising became much more perfunctory. Minoru Fujii, the executive creative director of Hakuhodo ...
In the 1 September issue of Campaign, we stated that the global Smirnoff creative account had moved
McCann-Erickson is drafting in the creative director of its Israeli operation to take over the creative leadership of its European operations. Oren Frank, who joined McCann-Erickson Kesher Barel in 1996, will move to London to take control of a pan-European creative council tasked ...
, to become the sole creative director of the network's London agency. The appointment ends two years of confusion over the control of the London creative department after the agency initiated an experiment with split control in 1999. White was one of a triumvirate of creatives handed control of the department ...
Andy Bird, the creative partner at Nitro, is joining Ogilvy Advertising just as two of the agency's creative partners, Richard Russell and Neil Dawson, walk out of the door. Bird, who along with Bruce ... up the group of six creative partners that Ogilvy has invested in over the past two years ...
The ex-Rainey Kelly Campbell Roalfe/Y&R creative Matt Janes is playing Cupid with a new dating website, doingsomething.co.uk. The site has some charming illustrations, "the wheel of date" - which helps potential lovebirds choose a venue for a date - and a generic web page that you can switch to if colleagues ...
In that spirit, the IPA is inviting agencies to upload their finest festive ads, games and cards free of charge on to its creative site www.allourbestchristmaswork.com in order to showcase their Christmas talent to advertisers. Instead of producing its own Christmas card, the IPA will then promote ...
's executive creative director, puts it: "No matter how brilliant your work is, if it's not eligible for ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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