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BMW calls creative pitch

LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts.

Rolls-Royce selects Engine for creative

Aldridge, as the lead creative agency for the launch of its RR4 model.

Carlson moves creative to boost integration

as part of a reorganisation that will see 28 jobs axed and its creative department relocated to Bristol....Jose Ferrao, the president of Carlson Marketing for Europe, the Middle East and Africa, is leading the restructure. He explained that the redundancies will reduce the number of support staff at the agency. He added that he wanted the agency to offer a more integrated creative product. As a result, the creative ...

Mini picks lead global creative agency

LONDON - Mini has appointed the Amsterdam-based BSUR as its lead global creative agency after a

The World: Mumbai - Chevrolet aligns Indian creative activity

Chevrolet has aligned creative duties for three of its models out of Rediffusion DY

BJL wins pitch to handle Subaru UK creative

buying will continue to be handled by Brilliant Media's Manchester office. Tom Richards, a co-creative director at BJL, said: "Our creative department showed a real passion working on Subaru, and this has really showed in the creative work." Kenyon Neads, the marketing director at Subaru, added: "BJL ...

BMW picks Engine for consolidated UK creative accounts

BMW has retained WCRS to its 16 million creative account and appointed Partners Andrews Aldridge, also part of Engine, to its direct marketing business. Dare, which pitched with Engine, has also ... briefs for the UK immediately. Creative will be weighted around the "joy" strategy introduced by GSD M ...

The Work: Private View

CREATIVE - Nick Bell, executive creative director, JWT...: nil; the greatest writer of British television advertising ever: 5,832. CREATIVE - Paul Banham, creative director, Agency.com A little bird has told me people are spending more time sitting in front ...

The Work: Private View

CREATIVE - BRUCE CROUCH, executive creative director, Nitro...in their own content not to overload it with spurious "creativity". These commercials tell us interesting facts ...

Hotline: Creative directors resign from Hicklin Slade & Partners

Adam Haywood and Malcolm Caldwell, the Hicklin Slade & Partners creative directors, have resigned

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.