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The Work: Private View

CREATIVE...TIGER SAVAGE, head of art and deputy creative director, M it's a beautiful day and I'm working. As you can imagine, I'm not feeling at my best, so apologies to anyone I offend - I respect anyone who gets a half-decent ad out these days after the fiddling from account men, clients, creative directors ...

Whitbread calls creative review

Whitbread Restaurants is reviewing creative across its portfolio of eateries, including Beefeater...and Whitbread-owned coffee chain Costa Coffee will not be affected. The creative accounts are handled by Rainey ...

Adland's most creative clients

Campaign polled the ad industry's top creative directors to find out which clients they think take...Ask agencies what makes a client creatively brave and you stir up quite a debate. Is it simply a ... sector? Does a client need to get closely involved in the creative process, or do they just need the ability to pick a good agency and trust its expertise? Creative directors naturally praise clients who ...

Correction: Smirnoff creative account

In the 1 September issue of Campaign, we stated that the global Smirnoff creative account had moved

Fanta considers creative rejig

of creative agencies which work for The Coca-Cola Company. "We are constantly reviewing best ways of working, in order to maximise our agencies' creative talents across our portfolio of brands, both from a UK and from ...

LighterLife reviews media and creative

LighterLife, the weight-loss organisation, is reviewing its creative and media accounts....The company, which spent nearly 3 million on ads over the past 12 months, currently uses Carat Manchester, formerly Feather Brooksbank, for media. Creative is handled by Cheethambell JWT. The review, through the intermediary Haystack, follows the appointment of Saatchi Saatchi to create a New Year ...

Hoegaarden reviews pan-Europe creative

Hoegaarden, the Belgian white beer brand distributed by Interbrew, is reviewing its pan-European creative. An agency will be appointed to handle a pan-European account covering markets including ... worked on some creative prior to the pitch. Once an agency has been appointed it is expected ...

Mother strengthens with creative hirings

Mother has bolstered its creative department by hiring two teams. Damien Eley and Scott Harris join...for Executive B Stress Formula. The print specialists Ng and Loke won the inaugural Asian Young Creative ... mix of creative talents." ...

PRIVATE VIEW: Nick Hastings, the creative director at D'Arcy

We are being bombarded with obsession. First CK, then Passat and now greasy slithers of pig. In the new Danish Bacon campaign a man pursues his alarming baconholic tendencies, despite the best efforts of his anxious son. The idea sets out to be funny, and because it's not written or edited well enough,...

Tango ad tops Creative Circle

HHCL and Partners commercial for Blackcurrant Tango scooped the top three awards at the Creative...HHCL and Partners commercial for Blackcurrant Tango scooped the top three awards at the Creative Circle advertising awards on Monday night. The film, written by Chas Bayfield and art ... was presented to Paul Weinberger, the executive creative director of Lowe Howard-Spink, for creating ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.