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GERMANY: SETTING CREATIVE STANDARDS

Most of the ads for Germany's media products are simply awful. Advertising for TV channels is just an eyesore. Advertising for online media is only slightly better. Advertising for the press is just boring, with a few notable exceptions. Why is that the case? Media should be leading the way for more creative ...

LATIN AMERICA: CREATIVE HIGHLIGHTS

like they were straight out of the 80s. Or, worse still, Spanish commercials from the 80s. Creatives ...

Germany: Germany's creative challenge

reasons for Germany's lack of creative heritage. When McDonald's turned to its agencies last year...humorous campaign. Sebastian Turner, the chief creative and chief executive officer at Scholz Friends ... . The preference for logic over lyricism can make sparkling copy problematic. Ralf Zilligen, the chief creative ... girlfriend because our language is so rigid." Deneke von Weltzien, the creative director at Jung von Matt ...

Japan: Creative Conflict

Could the prospect of brighter times ahead stir things up for Japan's creatives, Lucy Aitken asks....-awaited buoyancy? And could the sense that brighter times lie ahead evoke a sense of conflict in agency creative ... -acted, almost slapstick comedy which has historically characterised a large part of creative output in Japan ... , advertising became much more perfunctory. Minoru Fujii, the executive creative director of Hakuhodo ...

National Gallery in creative overhaul

The National Gallery is looking for an advertising agency to handle its creative account and has

BetVictor appoints VCCP for creative

BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its advertising account.

THE BRITISH TELEVISION ADVERTISING AWARDS 2000: The Judges

1 Robert Campbell - Rainey Kelly Campbell Roalfe/Y Alison Copus - Virgin Atlantic Airways 3 Tony Cox - Abbott Mead Vickers BBDO 4 Jeremy Craigen - BMP DDB 5 Paul Shearer - Euro RSCG Wnek Gosper 6 Tiger Savage - M Saatchi 7 Paul Weiland - Paul Weiland Film Company 8 Marion Rose - NSPCC 9 Richard...

IPC unveils creative advertising team

IPC Advertising is launching a creative department called IPC Creative to supply advertisers...The publisher has merged the creative ad departments at its Southbank, tx and Connect divisions, which publish titles including Marie Claire, InStyle and Now, to create IPC Creative. The new unit ... has been promoted to head IPC Creative as its creative director. He will report to Neil Perkin ...

IPC unveils creative advertising team

IPC Advertising is launching a creative department called IPC Creative to supply advertisers...The publisher has merged the creative ad departments at its Southbank, tx and Connect divisions, which publish titles including Marie Claire, InStyle and Now, to create IPC Creative. The new unit ... has been promoted to head IPC Creative as its creative director. He will report to Neil Perkin ...

Sky opens creative agency talks

BSkyB is looking for a creative agency to handle a major new advertising brief and is preparing...and content. "That s why we re always reviewing how we can bolster our roster of creative agencies ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.