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The latest Diet Coke ad from Wieden & Kennedy Portland is billed as a tribute the hard work that goes into making movies.
Media buyers, beware: relying solely on credit insurers' ratings for clients when taking on new...-known credit insurance companies following negative reports from its media agency clients, the results made alarming reading. The credit companies investigated - Dun Bradstreet, Experian and Creditsafe - recommended hugely different credit ratings for SME advertisers, prompting SSH to conclude that credit ratings ...
and advertising agencies claimed credit for. Of course, trying to decide just how much influence media has had ...
Credit Confidential, a new online credit monitoring service, has appointed Stephens Francis Whitson...the brand, which is expected to be backed with a media budget in the region of 4 million. Credit Confidential is positioning itself as a competitor to existing online credit services such as Experian's CreditExpert and CallCredit, which offer consumers advice on how to manage their credit rating and protect ...
Several media accounts have been moved over issues relating to clients' lack of credit insurance...NO -Tony Fenton, group finance director, ZenithOptimedia Credit insurers were never a barometer, because credit insurance was not an issue. But we now find ourselves in a different situation. Credit ... models. Credit insurance restrictions are going to have a greater impact and we need (economically ...
The recession has forced the issue of clients' credit insurance into the spotlight. Media Week...What is credit insurance? A form of third-party protection for suppliers, in this case media agencies. Credit insurance ensures that if a company an agency is trading with goes into administration ... to bookings on their clients' behalf months ahead of the billings process. Credit insurance is designed ...
of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...
LONDON - An ad for Tesco, showing a smart response to the credit crunch, has been awarded ad...and executive creative director at Lowe London, Ed Morris, said: "Sod the credit crunch; it's not war, famine ...
LONDON - Media agency chiefs have warned that the credit crunch is hitting their ability to secure...This follows reports this week that Woolworths has had difficulties obtaining credit insurance from the three major credit insurers. These include Euler Hermes, the company that supplies the majority of credit insurance covering media agencies for potential non-payment of media spend by clients ...
throughout the land. There's no point ignoring it and hoping it will go away, the credit crunch...to the financial sector. Debt will be increasingly difficult to service and cheap credit a rare commodity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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