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Diet Coke 'credit' by Wieden & Kennedy Portland

The latest Diet Coke ad from Wieden & Kennedy Portland is billed as a tribute the hard work that goes into making movies.

Credit Suisse 'helping Roger Federer relax' by Euro RSCG

Euro RSCG London has launched a global TV campaign for Credit Suisse on the back...The TV campaign, which launches in May, was shot by film director Jordan Scott, Ridley Scott s daughter. The ads show Federer seemingly without a care in the world despite being interrupted by unusual diversions. The idea is to highlight that Credit Suisse enables the Tennis Ace to really enjoy his precious ...

Credit-checking brand Credit Confidential debuts with £5m push

Fledgling consumer credit-checking brand Credit Confidential has launched a £5m ad campaign...and Equifax, is targeting consumers who want to check their credit history reports and find out whether ... will initially offer a free, 30-day trial, as well as a one-off credit check costing 6.95 and membership costing 9.95 a month. The venture is managed by online specialist Adaptive Infinity, with the credit data ...

Credit Confidential 'mural' by Stephens Francis Whitson

Credit Confidential has launched a new ad to promote its consumer credit tracking services....The ads, liken the trail of information in a credit report to the trail of paint left by an animated mural man as he runs through a city. The multi channel integrated media campaign, bought by Vizeum, will include TV, press and online display. ...

Financial brands rein in spend over credit fears

LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline...Finance firms spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit ... been a particularly notable fall in investment in direct mail and print for credit card products ...

BT launches loyalty credit card through MBNA

LONDON - BT has partnered with MBNA to launch a credit card for BT customers, which rewards them...or vouchers. Gavin Patterson, managing director of consumer at BT Retail, said: The BT credit card ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.