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And in the real world... Credit Suisse, GM, Tate & Lyle, Heineken and more

Credit Suisse has started to sell off its London property estate, which could fetch up to 500 million, as part of its strategy to focus on core banking operations. Source: Financial Times General Motors board will meet today to finalise the planned move into bankruptcy after a deal with some of its ...

Women dye hair at home to beat the credit crunch

consumers are making in the name of the credit crunch. Spas and nail salons are also facing up ...

And in the real world... Credit insurance, Skype, UBS and more

at Switzerland's biggest bank to more than 18,000 since the start of the credit crunch. The Times The first ...

Imperial combats credit crunch with new cigarette range

LONDON - Imperial Tobacco is launching a new economy bracket cigarette brand to keep sales up during harder economic times.

What marketers really need to know about the credit crunch

attributed to the poor summer, the 'credit crunch' - a term loosely coined to describe the impact ... by methods such as credit cards unsecured loans. According to the research, consumers have become less ... . It is clear that consumers are not responding to the credit crunch in a rational way, and levels of anxiety do ...

Consumer in the street: buying green in the credit crunch

in the street whether they are willing to pay more to buy green during the credit crunch. Watch the video

US authorities charge 11 with global credit data theft

NEW YORK - US authorities have charged 11 people with stealing more than 40m credit and debit card...all those whose credit card numbers were stolen. Law enforcement authorities from at least four ...

Supermarkets, hotels among sectors embracing the 'credit crunch' as part of their branding

The concept of the credit crunch, once the preserve of the business pages, has migrated ... of consultancy The Partners, goes as far to suggest that the credit crunch has 'become so embedded in our ... are beginning to show interest in the idea of using the credit crunch in their advertising. However, he ...

Rising raw material costs and credit crunch threaten TV ad budgets

LONDON - Are fears that TV adspend will be an inevitable casualty of rising raw material costs well-founded?

Financial brands rein in spend over credit fears

LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline...Finance firms spend on traditional marketing relating to lending, across mortgages, credit cards and personal loans, has plunged since the squeeze began. Total adspend by banks, building societies and credit ... been a particularly notable fall in investment in direct mail and print for credit card products ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.