Luxury brands ditch mass-market strategy as credit crunch deepens
24 Feb 2009 | by Nicola Clark
and famous via credit cards and loans. As credit dries up and people seek to manage their debts, some luxury ...
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Creative crunch, not credit crunch, threatens luxury brands
19 Mar 2009 | by Nicola Clark
LONDON - A lack of marketing creativity and a 'creative crunch' as opposed to a credit crunch...by analysts at the increasing propensity of companies to use the 'credit crunch' as a byword for poorly ...
What marketers really need to know about the credit crunch
30 Sep 2008 | by Nicola Clark
attributed to the poor summer, the 'credit crunch' - a term loosely coined to describe the impact ... by methods such as credit cards unsecured loans. According to the research, consumers have become less ... . It is clear that consumers are not responding to the credit crunch in a rational way, and levels of anxiety do ...
Consumer in the street: buying green in the credit crunch
27 Aug 2008 | by Bill Britt
in the street whether they are willing to pay more to buy green during the credit crunch. Watch the video
US authorities charge 11 with global credit data theft
07 Aug 2008 | by Nikki Sandison
NEW YORK - US authorities have charged 11 people with stealing more than 40m credit and debit card...all those whose credit card numbers were stolen. Law enforcement authorities from at least four ...
Supermarkets, hotels among sectors embracing the 'credit crunch' as part of their branding
29 Jul 2008 | by Gemma Charles
The concept of the credit crunch, once the preserve of the business pages, has migrated ... of consultancy The Partners, goes as far to suggest that the credit crunch has 'become so embedded in our ... are beginning to show interest in the idea of using the credit crunch in their advertising. However, he ...
Study criticises credit card sector's loyalty efforts
02 May 2007 | by Alex Donohue
LONDON - The credit card industry has come bottom out of six marketing sectors, in a study...The report by Arvato Loyalty Services, said a radical rethink is needed within the credit card ... on investment from associated schemes and initiatives. Arvato described the credit card industry as over-saturated and facing a dilemma of having too many dormant customers. The study said 48% of credit card companies ...
Arcadia assigns credit card task to Craik Jones
28 Jun 2006 | by by Ed Kemp
Mitchell Voelkel to handle direct marketing for the launch of its first branded credit card....for the group, including direct mail and in-store promotions. The launch of an over-arching Arcadia credit ... individual store cards, which are accepted across its portfolio; the launch of a branded credit card could signal a move away from this strategy. It is believed the credit card will launch later this year ...
Debenhams hires Blowfish for credit card DM work
14 Nov 2005 | by by Joe Lepper
recently launched credit card....The agency has been hired on a project basis by Debenhams to specifically target its credit card holders and encourage them to use their cards. Andrew Rosbottom, Debenhams direct marketing controller, said: "This is only aimed at existing credit card holders with the aim to increase their spend ...
Debenhams and Arcadia plot DM push for new credit cards
13 May 2005 | by by Glen Mutel
LONDON - Debenhams and Arcadia are launching credit cards to protect profits in the face...about the launch of its Arcadia-branded credit card. The retailers' new strategies come at a time ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
