Luxury brands ditch mass-market strategy as credit crunch deepens
24 Feb 2009 | by Nicola Clark
and famous via credit cards and loans. As credit dries up and people seek to manage their debts, some luxury ...
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And in the real world....Globespan, Microsoft, Ofcom, France Telecom, Deutsche Telekom and Credit
17 Dec 2009 | by Noel Bussey
merger of their UK mobile phone businesses. Source: The Financial Times Staff at Credit Suisse Asset ...
What marketers really need to know about the credit crunch
30 Sep 2008 | by Nicola Clark
attributed to the poor summer, the 'credit crunch' - a term loosely coined to describe the impact ... by methods such as credit cards unsecured loans. According to the research, consumers have become less ... . It is clear that consumers are not responding to the credit crunch in a rational way, and levels of anxiety do ...
Supermarkets, hotels among sectors embracing the 'credit crunch' as part of their branding
29 Jul 2008 | by Gemma Charles
The concept of the credit crunch, once the preserve of the business pages, has migrated ... of consultancy The Partners, goes as far to suggest that the credit crunch has 'become so embedded in our ... are beginning to show interest in the idea of using the credit crunch in their advertising. However, he ...
Barclaycard trumpets arrival of combined Oyster credit card
14 Aug 2007 | by Darren Davidson
The new card, which will combine an Oyster card, credit card and payment card in one, will be launched across London this September. Oyster is the electronic pass being phased into the London travel network. The campaign, created by Bartle Bogle Hegarty, is based around the campaign strapline, welcome ...
Barclaycard and Oyster partner for credit card initiative
13 Dec 2006 | by by Joanna Bowery
to use the same card to pay for travel and as a credit card.
Lastminute.com and Virgin Money in credit card deal
16 Apr 2004 | by Staff,
with the launch of a jointly branded credit card with Virgin Money....that our customers will want to put Lastminute.com in their back pocket and hence the credit card ... , said: "We have put together two well known lifestyle brands to create an attractive credit card ... round a great credit card." If you have an opinion on this or any other issue raised on Brand ...
BJK&E wins brief to push Computer Cab credit card service
19 Jul 2002
Computer Cab appointed BJK E with a view to promoting its recently introduced credit card booking service. The company hopes this service will double the number of bookings it currently takes. Computer Cab takes an estimated 13,000 bookings a day. Andrew Robson ...
BA and NatWest try co-branded Visa credit card
30 Jan 1997 | by PATRICK BARRETT
Airways teams up with NatWest to launch a Visa credit card....The trend of marketing giants seeking co-branding deals will continue this week when British Airways teams up with NatWest to launch a Visa credit card. The move is the first step by the airline toward launching an extensive range of financial services. BA is set to use its proposed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
