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The latest Diet Coke ad from Wieden & Kennedy Portland is billed as a tribute the hard work that goes into making movies.
SAV Credit has appointed SFW to handle its integrated account across its Aqua, Marbles and Opus...SFW won the account after a pitch and will work as SAV s lead marketing agency. Its focus will be on growing Aqua s customers while building and developing the brand. Crazy Horse Brand Response was the incumbent on SAV s direct account. SAV has around 500,000 credit-card customers, with more than 600 ...
Media buyers, beware: relying solely on credit insurers' ratings for clients when taking on new...-known credit insurance companies following negative reports from its media agency clients, the results made alarming reading. The credit companies investigated - Dun Bradstreet, Experian and Creditsafe - recommended hugely different credit ratings for SME advertisers, prompting SSH to conclude that credit ratings ...
and advertising agencies claimed credit for. Of course, trying to decide just how much influence media has had ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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