INTERNATIONAL BRIEF: Interpublic CEO to head flagship ad unit
07 Mar 2003
to renegotiate its credit facilities.
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Profile: Donna Imperato - Straight-talking and self-aware
24 Oct 2008
Donna Imperato's message for the UK PR industry is one of hope. The credit crunch is a 'great opportunity', and PROs should be hitting marketing managers with this line: 'Cutting out $2m from advertising is not going to hurt you, so put $1m into your PR instead,' she argues. Imperato, 48, has had ...
Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
the IPA to get the credit. That's PR.' Critics of the PRCA-IPA link up must decide for themselves ...
Ex-Edelman heads launch agency
18 Oct 2002 | by GIDON FREEMAN
in the job. Mahony - the man credited with managing the reputation of Millennium Dome chief PY Gerbeau ...
Industry defiant as WPP results reflect downturn
31 Aug 2001 | by HOLLY WILLIAMS
years. Media analyst Alex de Groote of Credit Agricole Indosuez Cheuvreux said: 'Although ...
Industry defiant as WPP results reflect downturn
31 Aug 2001 | by HOLLY WILLIAMS
years. Media analyst Alex de Groote of Credit Agricole Indosuez Cheuvreux said: 'Although ...
HFC Bank to put Marbles cards PR work out to pitch
01 Dec 2000 | by JOHN FRANK and HOLLY WILLIAMS
Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services. Martin Rutland, HFC ... brand as an internet-safe credit offering late last year. ...
Treasury turned to FH for Budget PR advice
27 Mar 1998 | by JEMIMAH BAILEY
credit, a measure which guarantees all families with at least one working parent a minimum income above ...
What The Papers Say: McVitie’s falls into the same old age trap
31 Oct 1997 | by IAN DARBY
It was easy to spot the derivation of newspaper coverage of the decision by McVitie s to axe Jane Asher as the face of its biscuit advertising. The original story appeared in Marketing (credited in all but one of the subsequent reports) and was picked up later the same day by the Evening ...
FOCUS: INTEGRATED MARKETING; Mixing the right recipe for success
05 Jul 1996 | by uDanny Rogers
Freud Communications could justifiably claim much of the credit for the Pepsi blue campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
