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Facebook and Twitter target UK SMEs with adspend giveaways

29 May 2012 | by Sarah Shearman

than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase ... will be considered for the ad credits. Twitter has also published an online guide for small businesses on Twitter ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

Lever is credited with saying, 'Half of our advertising is working, we just don't know which half.' Does ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 2012

on the specific slip-up, but on their actions thereafter. A proactive acknowledgment and creditable response ... accordingly to give the message creditability and gravitas. Implementation of the learning is key ...

O2 takes aim at PayPal with mobile payments service

26 Apr 2012 | by Sarah Shearman

O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 April). Users register their card details to create credit, which they can use on money transfer and m ... card, which can be used as a contactless payments card and for withdrawing cash credited to the wallet ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

and credit cards in order to take it mainstream. Right now the only bank on board is Citi and the only ...

Brand Health Check: Friends Reunited

05 Apr 2012 | by Sarah Shearman

Friends Reunited was the original social network. Launched in July 2000 by couple Steve and Julie Pankhurst, the UK site was credited with fuelling the craze for old friends looking each other up and reconnecting. Then along came Facebook. Suddenly, Friends Reunited's basic free service and 5 all ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

and services and I don t think we give ourselves enough credit or talk about it enough. So my answer to your ...

ISBA Conference: Mobile can become 'seventh mass media'

21 Mar 2012 | by Daniel Farey-Jones

Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

08 Mar 2012 | by Kim Benjamin

of Kinect for Xbox 360. Evans is credited with using social gaming to help Xbox tap into new audiences ... and D2C at Polydor Records, Universal's largest label, where he is credited with bringing an artist ...

Latest arrivals expected to take Initiative higher

08 Mar 2012

executive in 2008, when he stepped up from chief executive of North America. He was credited with turning ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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