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E.ON replaces head of marketing communications

16 Sep 2011 | by Matthew Chapman

oversees the company s marketing communications director role, credits Woolfe with making a "real ...

PepsiCo rejigs UK Walkers marketing function

27 Jul 2011 | by John Reynolds

crisps, Lyons was credited with overseeing campaigns, including its high-profile 'Do us a Flavour ...

Domino's to integrate behavioural economics

05 May 2011 | by Andrew McCormick

The takeaway brand is using the approach to determine what incentives it should offer its customers. For example, a two-for-one deal could be replaced by crediting consumers' accounts with money to spend on future orders, to increase purchase intent. It has asked its media agency, Arena Media ...

Orange and Barclaycard ready for contactless mobile payment

27 Jan 2011 | by Katherine Levy

as a "revolution" and "a cultural shift that is as important as the launch of the personal credit card ... this will be the biggest revolution in payments since credit cards were introduced in the UK by Barclaycard over 40-years ... . The move builds on existing contactless payment technology, with 11.6 million contactless credit and debit ...

Q&A: Jim Stengel - Shared wisdom

14 Sep 2010 | by Kim Benjamin

In 2008, Jim Stengel, then global marketing director at Procter Gamble, ended his 25-year tenure at the company to set up his own think tank and consultancy. His legacy at P G, where he left behind a budget of $8bn and responsibility for 7000 employees, was far-reaching. He was credited with reversing a slump ...

Guardian snares Absolute man for marketing duties

21 Apr 2010 | by John Reynolds

wider restructure at GN M. Picture credit: Helen Atkinson ...

PepsiCo appoints chief marketing officer for global accounts

04 Dec 2008 | by Staff

was credited with turning around stalling retail growth of Bath Body Works by launching of the Express ...

Experian appoints UK managing director

21 Aug 2008 | by Staff

Hogg previously ran the UK credit card business, Goldfish, as an executive of Discover Financial Services. She was responsible for the UK business's strategic direction and operations and was instrumental ... Credit Services, Marketing Services, Interactive, Strategic Accounts and Decision Analytics business ...

Kyp launches digital option for information pack range

19 Mar 2008 | by Alex Donohue

The iKyp (information you keep in your pocket) web key pack is roughly credit card sized and contains a fold-out USB key. When plugged into a computer the key launches a pre-selected website. Its creators said each web key has a unique ID that allows the destination website to identify each visitor ...

Green Rewards names Carson as managing director

18 Mar 2008 | by Alex Donohue

Carson, who will join Green Rewards next month, is currently a business unit leader and associate marketing director at Procter Gamble across the company s Gillette, Braun and Duracell brands in southern central Europe. He joined Gillette in 2000 before it was acquired by P G, and is credited with extensive ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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