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Profile: Michael Bates, marketing director, Morrisons

of working at a supermarket. He can take huge credit for what Morrisons has achieved over the years,' he says ...

Marketing's Field Marketing League Table 2009

on behalf of financial-services firms has taken a dive, and a major programme promoting the use of credit ...

Best festivals for brands

had branded stages, and Amstel s bar fitted the event s mood. And credit to Habitat and LivingEtc ... , and its giveaway of ice cream proved very popular on a summer s day. Credit to Baxters, too, for sending ...

Barclaycard trumpets arrival of combined Oyster credit card

The new card, which will combine an Oyster card, credit card and payment card in one, will be launched across London this September. Oyster is the electronic pass being phased into the London travel network. The campaign, created by Bartle Bogle Hegarty, is based around the campaign strapline, welcome ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.