McDonald's kicks off Absolute breakfast show sponsorship
19 Mar 2012 | by Sarah Shearman
credits, Absolute Radio will include in-show features and competition givaways on 'The Christian O ...
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Admiral to sponsor motoring on Discovery
28 Mar 2012 | by Nick Batten
the opening credits, ad breaks and closing titles of all motoring shows, and branding within the on ...
Credit Suisse sponsors Bloomberg+ iPad app
17 Jan 2012 | by Nick Batten
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a...The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals. Bloomberg Television+ was released in October last year and enables users around the world ... by Havas Media International and Credit Suisse provided the insight that their target audience of high ...
Absolute Radio nets four sponsorship deals
08 Jul 2011 | by Daniel Farey-Jones
On Monday (11 July), RAC will become the headline partner of 'The Christian O'Connell Breakfast Show', replacing British Gas, in a deal brokered by ZenithOptimedia. Activity, including in-show credits, sponsorship trails and in-show features, will communicate RAC's key message that breakdown cover ...
Federer still 'best brand ambassador' in tennis despite Wimbledon defeat
08 Jul 2011 | by Alex Brownsell
% of the vote. Federer represents the Gillette, Credit Suisse and coffee maker Jura brands, among others ...
Fairy Liquid hires children's food guru Annabel Karmel
19 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
that sponsorship credits must be distinct from editorial content. Regulation of TV advertising is controlled ...
Bingo brand to run Channel 4 'Ad Break Game'
09 Feb 2011 | by Daniel Farey-Jones
will comply with the broadcast code, which stipulates: "Sponsor credits must not contain advertising messages or calls to action. In particular, credits must not encourage the purchase or rental of the products ...
Nivea takes over as This Morning sponsor
30 Sep 2010 | by Katherine Levy
In a seven-figure deal brokered by Carat with ITV Commercial, Nivea will take over from the Mars-owned pasta sauce Dolmio. The sponsorship package includes broadcast, online, interactive, mobile and licensing activity, under the strapline: "Making life a little easier." Sponsorship credits have been ...
Channel 4 to kick off Paralympics coverage
09 Aug 2010 | by Daniel Farey-Jones
marketing and brand director. Picture credit: Adrian Green ...
Barclays defends branding of London cycle hire scheme
30 Jul 2010 | by Jennifer Whitehead
Barclays Cycle Hire sees 5,000 specially built bicycles stationed at hundreds of docking bays in central London. People can hire the bikes either by registering for the scheme online, or by using their credit card at a docking bay. After a daily, weekly or yearly membership fee is paid, journeys under 30 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
