Multitrip.com in tie-up with Real Radio
10 Apr 2012 | by Nick Batten
as sponsor credits, Real Radio will include in-show features and holiday giveaways promoting Multitrip ...
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Sonos to sponsor Geoff Lloyd's Hometime Show
13 Apr 2012 | by Maisie McCabe
As part of the deal, Sonos will be promoted through sponsor credits and trails across the Absolute Radio network, as well as Sonos-branded 'Record of The Week' and 'Playlist of The Week' features and competitions during Lloyd's show. The eight-week partnership is the start of a Sonos marketing push ...
McDonald's kicks off Absolute breakfast show sponsorship
19 Mar 2012 | by Sarah Shearman
credits, Absolute Radio will include in-show features and competition givaways on 'The Christian O ...
Trend report: Corporate barter
14 Mar 2012 | by Mark Banham
give the advertiser 300,000 of trade credits in return for the stock that yielded 300,000, and the advertiser would then use those trade credits to advertise through media. But where is the 200,000 cash ... then has to use those trade credits alongside cash when they spend it. So for instance, hypothetically ...
Sport magazine to hand out 'light sabres' for Star Wars promotion
09 Feb 2012 | by Maisie McCabe
will give away 'Star Wars' prizes all day tomorrow, while the day's on-air show credits will be 'Star Wars ...
Rajar Q4 2011: Media agencies upbeat on Capital and TalkSport
02 Feb 2012 | by Maisie McCabe
creating a competitive market of clear recognisable brand propositions. "Credit should be given ...
Radio outperforms the market in 2011
22 Dec 2011 | by Arif Durrani
in 2010. Simon Redican, managing director of the Radio Advertising Bureau, credits radio's record ...
What can the man who made Moyles do for Saatchis?
01 Dec 2011 | by Anne Cassidy
. Parfitt's career has, in fact, come full circle. He's got a credit somewhere for arranging the sound on a ...
Capital One gives cashback with Absolute Radio's Christian O'Connell
02 Nov 2011 | by Maisie McCabe
Capital One, the credit card brand, has signed an eight-week sponsorship deal with Absolute Radio...and marketing at Capital One, said: "We are currently offering one of the best cashback credit cards ...
PHD and Global celebrate as Media Week Awards 2011 winners revealed
27 Oct 2011 | by Staff
Blackberry Bronze Global Radio NS I Shortlist CNBC Credit Suisse Sky Media Microsoft ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
