28 May 2012
| by Daniel Farey-Jones
.
Post-tax profits in 2010 totalled 52.5m, helped by a 22.2m tax credit, while in 2009 it made a 3.7m ...
24 Apr 2012
| by Maisie McCabe
.
Sponsorships credits are broadcast during editorial rather than commercial airtime and so are not allowed ...
of products or services.
Instead, the focus of the sponsorship credit must be the sponsorship arrangement itself and although credits can include reference to the sponsor's products or services, this can only ...
19 Apr 2012
| by Media Bitch
he landed, said staffer imparted that "the dark-haired girl" had asked if she could pay with a credit ...
28 Mar 2012
| by Nick Batten
the opening credits, ad breaks and closing titles of all motoring shows, and branding within the on ...
14 Mar 2012
| by Mark Banham
give the advertiser 300,000 of trade credits in return for the stock that yielded 300,000, and the advertiser would then use those trade credits to advertise through media.
But where is the 200,000 cash ...
then has to use those trade credits alongside cash when they spend it.
So for instance, hypothetically ...
17 Jan 2012
| by Nick Batten
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a...The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals.
Bloomberg Television+ was released in October last year and enables users around the world ...
by Havas Media International and Credit Suisse provided the insight that their target audience of high ...
22 Dec 2011
| by Arif Durrani
that the ad has helped answer the perennial question can a wolf ride a bike?"
Credits Creative team ...
21 Dec 2011
| by Maisie McCabe
The sponsorship will include Plusnet credits, created by Karmarama, before and after 'Celebrity Big Brother' and its sister show, 'CBB's Bit On The Side', and before and after each ad break.
There will also be Plusnet branding on the show's advertisments, on the 'Celebrity Big Brother' microsite ...
19 Dec 2011
| by Arif Durrani
in our vision this year and credit must go to our focused 110-strong commercial team, and, notably ...
05 Dec 2011
| by Philip Hughes
of the programme, for example with the sponsorship credits being character led.
Clever advertising within ...