How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ...
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Nationwide launches Select credit card
16 Feb 2012 | by Matthew Chapman
Nationwide is launching a credit card called Select, with an integrated campaign positioning
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
partnership" and praising the campaign, which aimed to recruit new credit customers to Very, for exceeding ... result Very attracted nearly 50,000 leads and 4,795 new customers, of whom 92% chose a credit option ...
Online advertising faces digital downshift
13 Jan 2009 | by Fiona Ramsay
an increase in email volumes due to the combined effects of the credit crunch and Christmas. Email is a cheap ...
Consumer brands boost email campaigns 75%
06 Jan 2009 | by Fiona Ramsay
LONDON - Major brands have bombarded consumers with email campaigns in response to the credit
LV= in Christmas viral promo
08 Dec 2008 | by Sarah Crawley-Boevey
Reindeer Racer is being emailed to 500,000 LV= customers with an accompanying newsletter offering hints and tips on how to deal with the credit crunch over the Christmas period. The viral will challenge players to manoeuvre Santa and his sledge as quickly as they can around an LV= branded track ...
Andrew Walmsley on Digital: Unwelcome interruptions?
18 Nov 2008
Revolution, US academic Howard Rheingold credits the device with giving rise to 'flashmobbings' by enabling ...
Companies warned of increased data loss risk from third party marketers
06 Oct 2008 | by Dan Leahul
A recent survey of 500 marketing firms found that almost two-thirds admitted to experiencing a data breach involving the loss or theft of customer data over the past 24 months. The information lost includes customer's names, addresses, email addresses, home phone numbers, gender and credit card ...
Vodafone service allows users to text via Facebook
08 Sep 2008 | by Alison Donnelly
which UK mobile operator they use. Once users sign up, Vodafone provides 25 free text credits. Additional messaging credits can be bought via the online payment system Pay4it. Prepay customers will get any additional credits deducted from their topup accounts. The cost of sending texts and picture ...
Yahoo! and eBay to clamp down on phishing attacks
04 Oct 2007 | by Alex Donohue
attempt to trick people into divulging their passwords, credit card details or usernames by masquerading ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
