How creativity takes centre stage at Google
20 Oct 2011 | by Katherine Levy
it was announced. Why is this successful executive creative director, credited with turning around the creative ...
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How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ...
Barclays spoofs history of money for mobile payment push
30 Jun 2011 | by Ben Bold
is leading the way in payment innovation, having launched the first-ever credit card, and now we're taking ... . Barclaycard became the first company to introduce the credit card to UK consumers, in 1966. ...
Think BR: Kicking the paid search habit
06 Jun 2011 | by Luke Aviet
and the last click. Too much value is put on the last click and search gets all the credit from that; so much credit in fact, that 57% of all online ad spend goes to paid search (according to IAB and PwC ... in spend between the different layers. It s easy to see why search gets the credit, though. The trap ...
DKNY Jeans International launches new website
11 Apr 2011 | by Rhandell Rubio
Jeans International. Credits Client DKNY Jeans International Planner (creative agency ...
Think BR: SXSW Interactive...It's all about the second screen
15 Mar 2011 | by Nigel Gwilliam
is an appointment game dynamic, gold and platinum credit cards are a status game dynamic, etc ...
Latitude acquired by data company Callcredit
01 Feb 2011 | by Sarah Shearman
Latitude, the digital marketing agency, has been acquired by data and credit information company
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
. Was it nerve-wracking mounting the rebrand amid the credit crunch? We did a lot of research. We are a ... credit card it s a like-minded group of people. How far does AmEx intend going down the ecommerce ... they get consistent language, for example in how credit cards are talked about. Will plastic disappear ...
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
scale made that happen. Was it nerve-wracking mounting the rebrand amid the credit crunch? We ... and who get out there and live life. It s not necessarily related to what they do with a credit card ... they get consistent language, for example in how credit cards are talked about. Will plastic disappear ...
Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
: Arriva Execution: Mukhtar s birthday Credit: Kadaver Bybird Brand: AT T Execution: AT T winner in the 2010 MOFILM Barcelona contest Credit: MOFILM Barcelona Brand: Canal+ Execution: Canal+ Closet Credit: BETC Euro RSCG, Paris Brand: Carlsberg Execution: Carlsberg team talk Credit: Saatchi ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
