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Inside Indicia and Very's DMA Grand Prix-winning campaign

partnership" and praising the campaign, which aimed to recruit new credit customers to Very, for exceeding ... result Very attracted nearly 50,000 leads and 4,795 new customers, of whom 92% chose a credit option ...

What digital marketers can learn from DM

created, and they have been credited with helping Boots increase its seasonal profits. 'Brands face a ...

Sony admits hack attack netted personal data

that their credit card data was taken. It has also told them which personal data it believes the hacker obtained ... with respect to your dependent may have been obtained. While there is no evidence that credit card data was taken at this time, we cannot rule out the possibility. If you have provided your credit card data ...

Consumer data: This time it's personal

have been in the days when 'every credit card company in the world was indiscriminately targeting ...

Electoral Roll opt-out rate drops for first time

to data from marketing services and credit reference agency Callcredit Information Group.

Communisis and Equifax set up partnership

LONDON - Print-to-data analysis provider Communisis and credit data company Equifax have...They are pooling their resources to cover credit, lifestyle, behavioural, transactional and trigger information. The two companies said they have been working together informally for a number of years and have decided to as more of their joint clients start to require a fresh approach to targeted ...

Callcredit Marketing Solutions picks up Allianz data supply brief

Callcredit won the business following a pitch, and will now be responsible for providing Allianz with the Cameo consumer segmentation suite, as well as a range of demographic indicators and credit risk variables at post sector, postcode and individual level. Allianz will use this information to develop ...

Fraudsters prosper from rise in deceased identity theft

for products and services in the name of the deceased. These commonly include credit cards, loans, pensions ...

Callcredit wins work for HBOS

and credit pre-screening services.

Marketing Direct: List Report 2009

's global financial meltdown. Long before the term 'credit crunch' entered common parlance, volumes ... transactional data and quality email lists. If data volumes were being scaled back before the credit crunch ... of data, as the credit card giant axed direct mail for customer acquisition and moved it online ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.