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Inside Indicia and Very's DMA Grand Prix-winning campaign

partnership" and praising the campaign, which aimed to recruit new credit customers to Very, for exceeding ... result Very attracted nearly 50,000 leads and 4,795 new customers, of whom 92% chose a credit option ...

What digital marketers can learn from DM

created, and they have been credited with helping Boots increase its seasonal profits. 'Brands face a ...

Consumer data: This time it's personal

have been in the days when 'every credit card company in the world was indiscriminately targeting ...

Eurostar targets business travellers with ad push

to grow, following a collapse in numbers during the credit crunch in 2008. Emma Harris, sales ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

Callcredit Marketing Solutions picks up Allianz data supply brief

Callcredit won the business following a pitch, and will now be responsible for providing Allianz with the Cameo consumer segmentation suite, as well as a range of demographic indicators and credit risk variables at post sector, postcode and individual level. Allianz will use this information to develop ...

Admiral Group selects Sword Ciboodle for CRM expertise

to credit card and banking details. Steve Webster, IT director at Admiral Group, said: "[A] key reason we ...

Marketing Direct: List Report 2009

's global financial meltdown. Long before the term 'credit crunch' entered common parlance, volumes ... transactional data and quality email lists. If data volumes were being scaled back before the credit crunch ... of data, as the credit card giant axed direct mail for customer acquisition and moved it online ...

HS&P launch CRM product for football clubs

said: "There's no doubt the credit crunch will impact on club revenues. Our comprehensive experience ...

Maybourne turns to Neolane marketing software

Optimisation solution. Bales Worldwide credits much of the increase to the Neolane marketing automation ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.