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Industry view: Does M&S's new value food range hit the spot?

Essentials in 2009 for the same reason, and Sainsbury s have credited their Taste the Difference and Basics ... something that looks good and does the job at the right price. It s a debit and credit mindset - save where ...

Facebook's Everson urges marketers to 'make a bet on us'

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...

Asda trademarks 'Asda Money'

The trademark covers a range of functions, including banking, credit and debit cards, mortgage ... friendlier approach to insurance and credit". Asda Financial Services currently covers products including an Asda Reward credit card, personal loans, insurance cover, child trust funds, travel money and a gas ...

John Lewis scoops Brand of the Year for second year running

shortlist of 20. Also last night, Bart Becht, former CEO of Reckitt Benckiser, and the man credited ...

Richard Exon: Creativity is reliant on shared ambition, just ask Mary Portas

credit, it works. An overlooked demographic (women over 35 who don't want to dress like their daughters ...

Mothercare boss Gordon steps down after sales slump

Gordon was appointed as the head of the Mothercare group, which also owns the Early Learning Centre, in 2002 and was credited with turning around the troubled brand, which was close to bankruptcy. New Mothercare chairman Alan Parker, the former head of Whitbread, will take over the reins ...

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

,973 3% 82 80 Credit Suisse 4,090 4,010 2% 83 75 Johnson Johnson ...

Aston Martin fends off Apple to be named coolest brand of 2011

question the creditability of the "coolness" rating. Jim Prior, chief executive of brand consultancy ...

Egg brand to be bought by Yorkshire Building Society

m. Egg's credit card book was sold in April by Citigroup to Barclaycard, with Egg credit card ...

Mobile retail service Simply Tap prepares launch

delivery address and debit or credit card details, consumers can buy products by entering the retailer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.