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Appointment to View: How the AA made its own horror film trailer

. Watch the full ad below and see the full credits in Campaign Work : ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

partnership" and praising the campaign, which aimed to recruit new credit customers to Very, for exceeding ... result Very attracted nearly 50,000 leads and 4,795 new customers, of whom 92% chose a credit option ...

M&S Money brings in Phil Spencer for online videos

film about the M S credit card, which explains all the features of the card. Amanda Newman, M ...

My YouTube ad of the week: Kristof Fahy, William Hill

credit cards now. Wish I'd thought of A simple construct like this can go a long way ...

Barclays spoofs history of money for mobile payment push

is leading the way in payment innovation, having launched the first-ever credit card, and now we're taking ... . Barclaycard became the first company to introduce the credit card to UK consumers, in 1966. ...

Behind the IAB figures: Internet and TV benefit from recession

products ranging from mortgages and credit cards to loans and savings services. Together they have ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

: Arriva Execution: Mukhtar s birthday Credit: Kadaver Bybird Brand: AT T Execution: AT T winner in the 2010 MOFILM Barcelona contest Credit: MOFILM Barcelona Brand: Canal+ Execution: Canal+ Closet Credit: BETC Euro RSCG, Paris Brand: Carlsberg Execution: Carlsberg team talk Credit: Saatchi ...

American Express launches interactive campaign with Mark Ronson

The credit card company said the campaign will aim to "uncover the UK's best music experiences the memorable stories behind the shows, in celebration of American Express' involvement in live music and its award-winning 'Preferred Seating' programme launched last year". The interactive campaign ...

Close-Up: My YouTube ad of the week - The Expendables

across the page. Obviously, this is no ordinary movie trailer. Credits: Lionsgate, The Visionaire ...

Omnicom strengthens Google ties with global partnership

the Interactive Advertising Bureau Europe, released at the beginning of last month. Picture credit: Nigel ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.