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Think BR: How can brands harness the power of NFC?

and credit cards in order to take it mainstream. Right now the only bank on board is Citi and the only ...

ISBA Conference: Mobile can become 'seventh mass media'

Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ...

Think BR: A shopper's paradise

the item we want (using the electronic credit card held in the device) and receive the confirmation by text ...

PayPal previews Google Mobile Wallet rival

we re not just shoving a credit card on a phone." "There s a "new normal" in retail. Shopping ...

Absolute Radio's new mobile content boosts users

% of all live streaming. An Absolute spokesman told Media Week: "The increase is credit to a series ...

Behind the IAB figures: Internet and TV benefit from recession

products ranging from mortgages and credit cards to loans and savings services. Together they have ...

Mobile retail service Simply Tap prepares launch

delivery address and debit or credit card details, consumers can buy products by entering the retailer ...

Andrew Walmsley on Digital: Mobile's game-changer

concentrated in the US. Clients range from Diageo to Yosemite Farm Credit Union, and include brands ...

1 in 5 to shop via mobile this Christmas

mobile shopping, with particular concerns about keying in credit card details or other sensitive ...

Domino's credits social media for sales growth

Domino's Pizza has attributed strong growth in online sales to its use of promotions on location-based mobile application Foursquare and social media after revealing a 29% surge in pre-tax profits to £17.5m.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.