How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ...
Click
to remove filters
The platform is going live in the US first, as the microblogging site moves to target small and medium businesses to generate fresh revenue streams. Later today (17 February), American Express cardholders and merchants will be able to register to use the ad platform, to receive a $100 ( 63) credit ...
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ...
. Cash and credit cards will not be accepted. Buyers must scan a product's QR code with the eBay ...
it was announced. Why is this successful executive creative director, credited with turning around the creative ...
and the last click. Too much value is put on the last click and search gets all the credit from that; so much credit in fact, that 57% of all online ad spend goes to paid search (according to IAB and PwC ... in spend between the different layers. It s easy to see why search gets the credit, though. The trap ...
is an appointment game dynamic, gold and platinum credit cards are a status game dynamic, etc ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.