Think BR: The new era of emotive advertising
28 Feb 2012 | by Danny Turnbull
, chiefly brand loyalty and moral values. In this credit-crunch economy, with political leaders ...
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Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...
Private View: Russell Ramsey and Moray MacLennan
19 Jan 2012
-loss. Successful Weight Watchers perform the song, some looking distinctly uncomfortable. Credit has to be given ...
MoneySupermarket.com promotes wider savings with Las Vegas ad
06 Jan 2012 | by Alex Brownsell
The latest TV ad, by agency Mother, shows "ordinary family man" Brian arriving in Las Vegas after he saved 400 on his car insurance. As the character walks through a clich d Las Vegas hotel, the viewer is told that Brian also saved 200 on his credit cards, 100 on a loan and 100 on his home ...
Production Company of the Year: Blink
15 Dec 2011
take credit for some of the industry's most innovative online campaigns. The production company boasts ...
Review of the year 2011: in with the new and out with the old
15 Dec 2011
in 2011 compared with the UK's 0.9 per cent. To their credit, though, the majority continued to deliver ...
For brands, it really is personality that counts
08 Dec 2011 | by Mo Saha
new identity can be credited to making smart use of social media - but, on a much larger scale ...
John Lewis scoops Brand of the Year for second year running
30 Nov 2011 | by Noelle McElhatton
shortlist of 20. Also last night, Bart Becht, former CEO of Reckitt Benckiser, and the man credited ...
Catching up with consumers
10 Nov 2011 | by Jeremy Garner and Mark Brown, Weapon7
once said: "It is amazing what you can accomplish if you do not care who gets the credit." Jeremy ...
Richard Exon: Creativity is reliant on shared ambition, just ask Mary Portas
27 Oct 2011 | by Richard Exon
credit, it works. An overlooked demographic (women over 35 who don't want to dress like their daughters ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
