Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
card, a third of the size of a normal credit card, which can be stuck to the back of a mobile phone ...
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Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase ... will be considered for the ad credits. Twitter has also published an online guide for small businesses on Twitter ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ...
Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
it had been consistently under-performing. He has been credited with turning it around by focusing ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ... in the idents," he said. "Some of those idents with people showing credits are actually customers, some ...
Jagermeister
22 May 2012
, creating a party-loving image that has been widely credited for its strong performance. The company ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
it has seen a 20% increase in CV discrepancies since the start of the credit crunch, as the downturn ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
Essentials in 2009 for the same reason, and Sainsbury s have credited their Taste the Difference and Basics ... something that looks good and does the job at the right price. It s a debit and credit mindset - save where ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
Lever is credited with saying, 'Half of our advertising is working, we just don't know which half.' Does ...
Facebook looks to boost payments revenue through new app store
10 May 2012 | by Sarah Shearman
The 'App Centre' aims to showcase 'the best social apps' from across the web, such as Pinterest, Spotify and Draw Something. It will also allow developers to charge for Facebook apps for the first time. Consumers will need to use Facebook Credits to purchase the apps, meaning Facebook takes a 30 ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
on the specific slip-up, but on their actions thereafter. A proactive acknowledgment and creditable response ... accordingly to give the message creditability and gravitas. Implementation of the learning is key ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
