Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
and services and I don t think we give ourselves enough credit or talk about it enough. So my answer to your ...
Search results for Credit
Search filters:
By Industry Sector
-
FMCG
-
Household Products
-
Household Products
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (21)
- Campaign (5)
- campaignlive.co.uk (3)
- Marketing (22)
- marketingmagazine.co.uk (8)
By Channel
- Ad campaign (2)
- Agency (6)
- Digital marketing (7)
- Direct Marketing (11)
- Marketing (52)
- More...
- Media (14)
- Research & Data (3)
- Less...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
Lever is credited with saying, 'Half of our advertising is working, we just don't know which half.' Does ...
Driving value from promotions
30 Jun 2011 | by Rod Street
during the credit crunch and rose sharply again in 2010 Source: SymphonyIRI Group The shift ...
Fairy Liquid hires children's food guru Annabel Karmel
19 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
that sponsorship credits must be distinct from editorial content. Regulation of TV advertising is controlled ...
Campaign Big Awards 2010: Fashion & Beauty winners
28 Oct 2010
For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com. ...
Q&A: Jim Stengel - Shared wisdom
14 Sep 2010 | by Kim Benjamin
In 2008, Jim Stengel, then global marketing director at Procter Gamble, ended his 25-year tenure at the company to set up his own think tank and consultancy. His legacy at P G, where he left behind a budget of $8bn and responsibility for 7000 employees, was far-reaching. He was credited with reversing a slump ...
Editor's Comment: Can Barry Scott sell condoms?
27 Jul 2010 | by Gareth Jones
-tacks ads have also been credited with helping the company achieve strong second-quarter financial results ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...
Worming brand Drontal sponsors Nat Geo Wild's 'The Dog Whisperer'
29 Jun 2009 | by Staff
the week and will be aired from July until December on Nat Geo Wild. Drontal's sponsorship credits ...
King of Shaves takes on banks with £5m 'shaving bond'
23 Jun 2009 | by Daniel Farey-Jones
question over whether the bond would be graded by a credit rating agency as happens with corporate bonds ...
Additional Information
Campaign Jobs
- Client Services Director AF Selection £35,000-£40,000, West Midlands
- Performance Sales Executive round8 £35k + uncapped commission, West End
- High Fashion Advertising Director round8 £40k - £50k, Central London
- Mobile Designer Propel £30000 - £40000 per annum + £30-40k + benefits, London
- Account Manager - Market Research Stonor £28k-£32k, London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
