The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
crediting Vickers - someone who came fourth in 'The X Factor' a couple of years back as a celebrity ...
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Unilever launches 'Breaking News' campaign for Lynx Attract
28 Feb 2012 | by Arif Durrani
of the month . Credits Creative Agency: Razorfish Executive Creative Director: Sean Chambers Copywriter ...
Private View: Leon Jaume and Andy Nairn
17 Aug 2011
of charging festival-goers for a "shout out" on stage is a novel call to action, for which credit is due. Not that Barack wants to talk about credit these days, so moving quickly on ... Our final campaign involves ...
Driving value from promotions
30 Jun 2011 | by Rod Street
during the credit crunch and rose sharply again in 2010 Source: SymphonyIRI Group The shift ...
Music and marketing: When brands make bands
07 Apr 2011 | by Mark Sutherland
and works for us as a brand.' Creative participation Martin credits the range with expanding Fred ...
Sky signs first product placement deal with TRESemmé
10 Mar 2011 | by Maisie McCabe
' . The TRESemm sponsorship will also include branded start and end credits, and break bumpers during each show ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
, as it was set up only to support its marketing. To its credit, Eurostar s marketing team was open about ...
1 in 5 to shop via mobile this Christmas
29 Nov 2010 | by Ed Owen
mobile shopping, with particular concerns about keying in credit card details or other sensitive ...
Campaign Big Awards 2010: Fashion & Beauty winners
28 Oct 2010
For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com. ...
Nivea takes over as This Morning sponsor
30 Sep 2010 | by Katherine Levy
In a seven-figure deal brokered by Carat with ITV Commercial, Nivea will take over from the Mars-owned pasta sauce Dolmio. The sponsorship package includes broadcast, online, interactive, mobile and licensing activity, under the strapline: "Making life a little easier." Sponsorship credits have been ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
