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Driving value from promotions

during the credit crunch and rose sharply again in 2010 Source: SymphonyIRI Group The shift ...

Private View: Mick Mahoney and William Woodhams

credits of The Hangover film franchise, the obligatory stag/big night prank photos. Like The Hangover ...

Campaign Big Awards 2010: Health & Pharmaceutical winners

For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com. ...

Confessions of an internet adman

-commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... or the pub, will be accessible, right there on the screen. TV may be free. Imagine a credit-card company ...

GlaxoSmithKline calls £100m international media review

to conduct a standard audit of its media buying arrangements. Picture credit: Colin Stout ...

Marketing's Reader survey takes industry pulse

confidence falters and credit dries up. Indeed, many brands are facing up to unprecedented trading conditions ...

The Work: Private view

I have discovered a sure-fire way to take your mind off financial Armageddon. Drop a bicycle on your three-month-old baby's head. The bloody graze on her scalp wipes the credit crunch clean from your thoughts. And negative equity anxieties melt away under the accusing gaze of the medics in A Alan Newnham ...

The Work: New Campaigns - UK

ORANGE - ORANGE WEDNESDAYS CREDITS Project: Orange Wednesdays Clients: Justin Billingsley ... Wednesdays, the ad also uses Fallon's Orange "I am who I am" strategy. PEUGEOT - DRIVE SEXY CREDITS ... . CHEESTRINGS - MR STRINGS CREDITS Project: Mr Strings Client: Kelly Rafferty, marketing manager, cheese ...

The Work: New Campaigns - UK

ORANGE - ORANGE WEDNESDAYS CREDITS Project: Orange Wednesdays Clients: Justin Billingsley ... Wednesdays, the ad also uses Fallon's Orange "I am who I am" strategy. PEUGEOT - DRIVE SEXY CREDITS ... . CHEESTRINGS - MR STRINGS CREDITS Project: Mr Strings Client: Kelly Rafferty, marketing manager, cheese ...

The Work: New campaigns - UK

VISION EXPRESS - EYEBALLS CREDITS Project: Eyeballs Client: Karen Williams, head of marketing ... the health credentials of Vision Express. TRIPLE VELVET - THREE TREES CREDITS Project: Three trees ... -EUROPEAN LAUNCH OF THE NEW KA CREDITS Project: Pan-European launch of the new Ka Client: Claire Hepworth, small ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.