Northern & Shell to unveil £40.2m post-tax profit
28 May 2012 | by Daniel Farey-Jones
. Post-tax profits in 2010 totalled 52.5m, helped by a 22.2m tax credit, while in 2009 it made a 3.7m ...
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Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase ... will be considered for the ad credits. Twitter has also published an online guide for small businesses on Twitter ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ... in the idents," he said. "Some of those idents with people showing credits are actually customers, some ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
credit card number in front of my whole family in order to get a pizza or buy a bag We found ...
MySpace in agency talks ahead of brand relaunch
17 May 2012 | by John Owens
. It was also credited with launching the careers of pop stars such as Lily Allen. However, in the years ...
Facebook looks to boost payments revenue through new app store
10 May 2012 | by Sarah Shearman
The 'App Centre' aims to showcase 'the best social apps' from across the web, such as Pinterest, Spotify and Draw Something. It will also allow developers to charge for Facebook apps for the first time. Consumers will need to use Facebook Credits to purchase the apps, meaning Facebook takes a 30 ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
on the specific slip-up, but on their actions thereafter. A proactive acknowledgment and creditable response ... accordingly to give the message creditability and gravitas. Implementation of the learning is key ...
PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
09 May 2012 | by Arif Durrani
". The publishing specialist of more than 20 years credited the Daily Mail's chairman, Lord Rothermere, with driving ...
PPA Conference: Lord Hunt does not think advertisers should take a key role in press regulation
09 May 2012 | by Arif Durrani
. "I do want Lord Justice Leveson to receive full credit for the considerable amount he has already ...
Facebook plans to raise £6.5bn in IPO this month
04 May 2012 | by Sarah Shearman
. The network is heavily dependent on advertising revenues, however payments through its Facebook Credits system ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
