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Trend report: Corporate barter

give the advertiser 300,000 of trade credits in return for the stock that yielded 300,000, and the advertiser would then use those trade credits to advertise through media. But where is the 200,000 cash ... then has to use those trade credits alongside cash when they spend it. So for instance, hypothetically ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

will give away 'Star Wars' prizes all day tomorrow, while the day's on-air show credits will be 'Star Wars ...

Studio gives film simultaneous retail and Facebook release

From today (17 January), Facebook users in the US will be able to rent 'Abduction' for $3.99 ( 2.60) for a 48-hour rental window, as it goes on sale on DVD, Blu-Ray and digital download. The film rental is paid for using PayPal, rather than Facebook's own virtual currency Facebook Credits, for which it takes ...

Review of the year 2011: in with the new and out with the old

in 2011 compared with the UK's 0.9 per cent. To their credit, though, the majority continued to deliver ...

PHD and Global celebrate as Media Week Awards 2011 winners revealed

Blackberry Bronze Global Radio NS I Shortlist CNBC Credit Suisse Sky Media Microsoft ...

Media Week Awards sold out

for BlackBerry CNBC for Credit Suisse Global Radio for NS I Google UK for LG Sky Media ...

Awards set to be biggest media event of the year

Media idea - long-term large Bauer Media for BlackBerry CNBC for Credit Suisse Global Radio ...

Trend report: how to further your career in media as a female

woman gets credit for doing something fantastic, she will say it s a team effort. A man will say ...

Private View: Mick Mahoney and William Woodhams

credits of The Hangover film franchise, the obligatory stag/big night prank photos. Like The Hangover ...

Gemma Atkinson to join Active International

Atkinson joins the company on 7 March and will report to commercial director Matt Shreeve. Active International makes money by buying clients' underperforming stock in return for credit on services such as media, printing and conference facilities. Atkinson has previously worked with Active ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.