Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
credit card number in front of my whole family in order to get a pizza or buy a bag We found ...
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Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase ... will be considered for the ad credits. Twitter has also published an online guide for small businesses on Twitter ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ...
MySpace in agency talks ahead of brand relaunch
17 May 2012 | by John Owens
. It was also credited with launching the careers of pop stars such as Lily Allen. However, in the years ...
Facebook looks to boost payments revenue through new app store
10 May 2012 | by Sarah Shearman
The 'App Centre' aims to showcase 'the best social apps' from across the web, such as Pinterest, Spotify and Draw Something. It will also allow developers to charge for Facebook apps for the first time. Consumers will need to use Facebook Credits to purchase the apps, meaning Facebook takes a 30 ...
PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
09 May 2012 | by Arif Durrani
". The publishing specialist of more than 20 years credited the Daily Mail's chairman, Lord Rothermere, with driving ...
Facebook plans to raise £6.5bn in IPO this month
04 May 2012 | by Sarah Shearman
. The network is heavily dependent on advertising revenues, however payments through its Facebook Credits system ...
Revolution: Social Media - Meet the new social networks
04 May 2012 | by Trevor Clawson
've been using the site, we've found that our images have been shared, repinned and, thankfully, credited ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... ." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ...
Sonos to sponsor Geoff Lloyd's Hometime Show
13 Apr 2012 | by Maisie McCabe
As part of the deal, Sonos will be promoted through sponsor credits and trails across the Absolute Radio network, as well as Sonos-branded 'Record of The Week' and 'Playlist of The Week' features and competitions during Lloyd's show. The eight-week partnership is the start of a Sonos marketing push ...
Trend report: Outdoor targets the business traveller
11 Apr 2012 | by Ben Bold
, international planning director at Havas Media, highlights research carried out for client Credit Suisse, a ... that Credit Suisse recently attempted. "We undertook a bespoke iPad-based campaign for the National Gallery Leonardo Exhibition, of which Credit Suisse were sponsors, in November 2011," Atkinson says. "The crux ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
