Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
approach is now required. This year, the brand credited with creating Santa as we know him is attempting ...
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Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum
15 Feb 2012
underpinned the London 2012 Games. From day one LOCOG has, to its credit, been clear that it would protect ...
Media Week Awards sold out
21 Oct 2011 | by Mark Banham
for BlackBerry CNBC for Credit Suisse Global Radio for NS I Google UK for LG Sky Media ...
Awards set to be biggest media event of the year
13 Oct 2011 | by Mark Banham
Media idea - long-term large Bauer Media for BlackBerry CNBC for Credit Suisse Global Radio ...
School Reports 2011: Saatchi & Saatchi
05 Sep 2011 | by Staff
Saatchi & Saatchi can take credit for creating one of the most talked-about ads of the year
Trend report: how to further your career in media as a female
19 Jul 2011 | by Suzy Bashford
woman gets credit for doing something fantastic, she will say it s a team effort. A man will say ...
Absolute Radio nets four sponsorship deals
08 Jul 2011 | by Daniel Farey-Jones
On Monday (11 July), RAC will become the headline partner of 'The Christian O'Connell Breakfast Show', replacing British Gas, in a deal brokered by ZenithOptimedia. Activity, including in-show credits, sponsorship trails and in-show features, will communicate RAC's key message that breakdown cover ...
Federer still 'best brand ambassador' in tennis despite Wimbledon defeat
08 Jul 2011 | by Alex Brownsell
% of the vote. Federer represents the Gillette, Credit Suisse and coffee maker Jura brands, among others ...
Reebok global marketing chief Prenderville departs
07 Jun 2011 | by John Reynolds
media. He has been credited with being the driving force behind key Adidas initiatives such as high ...
London 2012 ticket allocation begins
16 May 2011 | by John Reynolds
and postal orders, as well as by credit cards. Previously, Locog revealed it had received more than 20 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
