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Northern & Shell to unveil £40.2m post-tax profit

. Post-tax profits in 2010 totalled 52.5m, helped by a 22.2m tax credit, while in 2009 it made a 3.7m ...

Media360: Virgin Media marketing chief on David Tennant signing

. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ... in the idents," he said. "Some of those idents with people showing credits are actually customers, some ...

Smart DRTV: harnessing a potent mix of mass market reach and data

credit card number in front of my whole family in order to get a pizza or buy a bag We found ...

UKTV rapped over sponsor credits

. Sponsorships credits are broadcast during editorial rather than commercial airtime and so are not allowed ... of products or services. Instead, the focus of the sponsorship credit must be the sponsorship arrangement itself and although credits can include reference to the sponsor's products or services, this can only ...

Media Bitch's Diary 19 April

he landed, said staffer imparted that "the dark-haired girl" had asked if she could pay with a credit ...

Admiral to sponsor motoring on Discovery

the opening credits, ad breaks and closing titles of all motoring shows, and branding within the on ...

Brands line up for 1960s ad break in 'Mad Men'

stewardess college, accepting credit and a computerised check in. Steve Davis, marketing director, EMEA ...

Trend report: Corporate barter

give the advertiser 300,000 of trade credits in return for the stock that yielded 300,000, and the advertiser would then use those trade credits to advertise through media. But where is the 200,000 cash ... then has to use those trade credits alongside cash when they spend it. So for instance, hypothetically ...

Unilever launches 'Breaking News' campaign for Lynx Attract

of the month . Credits Creative Agency: Razorfish Executive Creative Director: Sean Chambers Copywriter ...

Planning for synergy: Harnessing the power of multi-platform media

different situations. CNBC s recent Executive Vision Series sponsored by Credit Suisse is a good example ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.