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Industry view: Does M&S's new value food range hit the spot?

Essentials in 2009 for the same reason, and Sainsbury s have credited their Taste the Difference and Basics ... something that looks good and does the job at the right price. It s a debit and credit mindset - save where ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

partnership" and praising the campaign, which aimed to recruit new credit customers to Very, for exceeding ... result Very attracted nearly 50,000 leads and 4,795 new customers, of whom 92% chose a credit option ...

John Lewis scoops Brand of the Year for second year running

shortlist of 20. Also last night, Bart Becht, former CEO of Reckitt Benckiser, and the man credited ...

A white or a blue Christmas?

that consumers are becoming more prudent is the fact that the incidence and proportion of spend on credit will remain stagnant versus last year. So consumers are not going to use more credit to support ... credit than those without. At the very least this indicates that consumers are going to become ...

Hundreds of Mumsnet and Facebook users slam Littlewoods Christmas campaign

this Christmas paid for by cheap credit which pretty ironic at at time when many of the Western economies have ...

Mothercare boss Gordon steps down after sales slump

Gordon was appointed as the head of the Mothercare group, which also owns the Early Learning Centre, in 2002 and was credited with turning around the troubled brand, which was close to bankruptcy. New Mothercare chairman Alan Parker, the former head of Whitbread, will take over the reins ...

BHS kicks off £5m ad pitch

oversaw a brand campaign as well as the launch of the Bhs discount and credit cards. Carat is currently ...

Driving value from promotions

during the credit crunch and rose sharply again in 2010 Source: SymphonyIRI Group The shift ...

M&S sales hold up as market share grows

like-for-like basis, with market share up from 3.7% to 3.8%. Bolland partly credited advertising ...

Debenhams to sponsor Neighbours on Channel 5

In the trailers for the sponsorship, made by creative agency JWT, Debenhams mirrors Neighbours' credits by shooting their vision of a British Ramsay Street. In addition to on-air trails, Debenhams' interactive online TV channel Debenhams TV, which launched in October last year , will showcase each ad ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.