Helen Edwards: How Tesco can learn from Starbucks
28 Mar 2012 | by Helen Edwards, PPA Business columnist of the year
result of some company-convenient behaviour (refusing to accept credit cards or open on Sundays ...
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Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
Essentials in 2009 for the same reason, and Sainsbury s have credited their Taste the Difference and Basics ... something that looks good and does the job at the right price. It s a debit and credit mindset - save where ...
Tesco delays banking launch until 2013
06 Feb 2012 | by Alex Brownsell
Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range of banking services, including current accounts and mortgages. Currently it offers credit cards, insurance and loans. According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed ...
Asda trademarks 'Asda Money'
16 Jan 2012 | by Matthew Chapman
The trademark covers a range of functions, including banking, credit and debit cards, mortgage ... friendlier approach to insurance and credit". Asda Financial Services currently covers products including an Asda Reward credit card, personal loans, insurance cover, child trust funds, travel money and a gas ...
Sainsbury's 'Live Well for Less' boosts sales
09 Nov 2011 | by Matthew Chapman
Sainsbury's has reported a 6.6% lift in pre-tax profits to £354m in the past six months, crediting
WDMP lands Tesco Bank CRM account
03 Nov 2011 | by Sara Kimberley
's entire personal financial product portfolio, which includes insurance, credit cards and loans. Tesco ...
Timeline: Sainsbury's and Jamie Oliver
13 Jul 2011 | by Oliver Luft
2000 June: Sainsbury s signs Oliver to front new TV advertising after the account moved back to Abbott Mead Vickers BBDO from M C Saatchi. The laddish star of BBC's 'The Naked Chef' is credited with broadening cooking's appeal to a wider and younger audience. His appearance is set to signal ...
Driving value from promotions
30 Jun 2011 | by Rod Street
during the credit crunch and rose sharply again in 2010 Source: SymphonyIRI Group The shift ...
M&S sales hold up as market share grows
06 Apr 2011 | by Daniel Farey-Jones
like-for-like basis, with market share up from 3.7% to 3.8%. Bolland partly credited advertising ...
Memo to new Tesco CEO: tips from the marketing trade
09 Mar 2011 | by Rachel Barnes
of life') in the fabric of the supermarket has been partly credited for its spectacular growth. Combined ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
