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Media360: Virgin Media marketing chief on David Tennant signing

. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ... in the idents," he said. "Some of those idents with people showing credits are actually customers, some ...

Orange RockCorps gigs suspension hints at demise of mobile brand

The news comes despite the programme receiving an endorsement from prime minister David Cameron, who credited it with making "a difference to communities all over the country". An Orange spokesman said it had decided not to hold a standalone London gig this summer because of the packed events ...

Think BR: How can brands harness the power of NFC?

and credit cards in order to take it mainstream. Right now the only bank on board is Citi and the only ...

ISBA Conference: Mobile can become 'seventh mass media'

Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called Tomi Ahonen with the "seventh mass media" theory, but provided some key numbers to back it up. His ...

EDF agrees £3.5m customer payback for breaking sales rules

EDF Energy has agreed a total settlement bill of £4.5m, including a £3.5m credit to vulnerable...will be credited to the bills of vulnerable customers who qualify for the government's Warm Homes Discount. EDF ...

How adland is turning campaigns into content

and is a credit to the brilliance of the writers we have largely found through Twitter, their own blogs ...

Appointment to View: How the AA made its own horror film trailer

. Watch the full ad below and see the full credits in Campaign Work : ...

RBS Insurance hires British Gas exec Vlemmiks ahead of sale

marketing across the organisation. During his time at British Gas, Vlemmiks was credited with instigating ...

Plusnet to sponsor Celebrity Big Brother

The sponsorship will include Plusnet credits, created by Karmarama, before and after 'Celebrity Big Brother' and its sister show, 'CBB's Bit On The Side', and before and after each ad break. There will also be Plusnet branding on the show's advertisments, on the 'Celebrity Big Brother' microsite ...

Brand of the Year 2011 shortlist

of the century, let alone 2011. Barclaycard The credit-card brand is busy ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.