to remove filtersTHIS WEEK: Lobbyists push for rule change on TV sponsors
14 Dec 1995
competitions and for greater freedom in promoting a sponsor s image in credit sequences. The group ...
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LETTERS: YOUNG AND RUBICAM; Credit where it is due: Neil French was the ad’s hero
15 Dec 1995
Young and Rubicam would like to thank Gerard Stamp for his positive review of our Union Bank of Switzerland commercials (Campaign, 27 October) and to underline our debt to the director, Neil French. While the director s role is sometimes variously under- or over-estimated, in this case he really did...
NEWS: Cracker director to form commercials production start-up
08 Dec 1995
, with the Independent Television Commission s commercials on bad language to his credit as well as Do It All s latest ...
NEWS: Sunday tabloids to drop Christmas Eve magazine editions
08 Dec 1995
of interest-free credit in shops has also undermined the sector s appeal. However, both the Sunday ...
PRIVATE VIEW
08 Dec 1995 | by JAY POND-JONES
subconscious, I apologise to the creative team for taking the credit. 1 Whyte and Mackay ...
MEDIA: FORUM; Does price still hold the sway in choosing a shop?
08 Dec 1995 | by ALASDAIR REID
of Initiative Media, agrees that advertisers are more sophisticated than they are given credit for ...
MEDIA: PR told to claim the high ground
08 Dec 1995
, the PR industry should consider broadcast sponsorship as not simply sponsorship credits on screens ...
ANALYSIS: Turtlewax comes out of its shell
08 Dec 1995 | by JULIAN LEE
more focus, he says. Morgan joined Kellogg in 1987, and has been credited with protecting its ...
CAMPAIGN CRAFT: THE CREATIVE ISSUE; Are we getting bored of jazzy post- production techniques?
01 Dec 1995 | by EMMA HALL
credited with over-turning flashy production values and, through campaigns such as Tango and Golden ... and ideas, allowing the director to take credit for the persuasiveness of the ad. Richard Dean has ...
NEWS: John Smith’s bitter to sponsor new TV series by Jack Dee
01 Dec 1995
credits do not look like the advertising, then there s no problem with this kind of deal, she said ... company, the Media Centre. The sponsorship credits, created by GGT, have a similar humorous tone to the TV ads and feature a house-to-house search for a sponsor for the show. The sponsorship credits ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
