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LETTERS: YOUNG AND RUBICAM; Credit where it is due: Neil French was the ad’s hero

Young and Rubicam would like to thank Gerard Stamp for his positive review of our Union Bank of Switzerland commercials (Campaign, 27 October) and to underline our debt to the director, Neil French. While the director s role is sometimes variously under- or over-estimated, in this case he really did...

NEWS: Joint credit card launch promotion won by GCI

US credit card issuer Advanta and the Royal Bank of Scotland have picked GCI to spearhead a public...US credit card issuer Advanta and the Royal Bank of Scotland have picked GCI to spearhead a public relations offensive ahead of the launch of a joint credit card early next year ... year who run up sizeable balances on their credit cards but are considered good credit risks ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.