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PRIVATE VIEW

subconscious, I apologise to the creative team for taking the credit. 1 Whyte and Mackay ...

NEWS: John Smith’s bitter to sponsor new TV series by Jack Dee

credits do not look like the advertising, then there s no problem with this kind of deal, she said ... company, the Media Centre. The sponsorship credits, created by GGT, have a similar humorous tone to the TV ads and feature a house-to-house search for a sponsor for the show. The sponsorship credits ...

NEWS: Cadbury negotiates pounds 10m Coronation St sponsorship tie-in

include sponsorship credits and licensing rights. Cadbury is keen to tie in some of the soap s main ...

THIS WEEK: Guinness NPDer nets Canada job

Guinness s first head of new product development, James Thompson, is being promoted to president of Guinness Canada after only a year in the job. Thompson, who was formerly with Unilever, is credited with laying the platform for Guinness s upcoming new product development programme ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.