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NEWS: HOTLINE

programmes that have an association with their products. They also want sponsorship credits to carry ...

Can the Government convince Britain to feel secure again?

all knack of securing credit for its good works. Everything it touches seems to turn to dross ... ? Maybe. But why then do we not credit the Government for bringing interest rates down some eight ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

sectors, e.g. law Credit marketing Euro Commission Danger too much considering new code of statutory detail in ads conduct for credit ads ...

NEWS: Industry fears EU direct-sell threat

contracts made over the phone by allowing a cooling-off period, during which credit card customers would ...

BELOW-THE-LINE: Political parties vie for direct approach

members its own affinity credit card (in conjunction with the Co-Operative Bank) as early as 1989 ...

TECHNIQUE: SPONSORSHIP; Good cause better effect

Midland corporate hospitality and its credit card loyalty scheme, Choice, plus PR to the three million ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.