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NEWS: HOTLINE

programmes that have an association with their products. They also want sponsorship credits to carry ...

THIS WEEK: Lobbyists push for rule change on TV sponsors

competitions and for greater freedom in promoting a sponsor s image in credit sequences. The group ...

NEWS: Cracker director to form commercials production start-up

, with the Independent Television Commission s commercials on bad language to his credit as well as Do It All s latest ...

PRIVATE VIEW

subconscious, I apologise to the creative team for taking the credit. 1 Whyte and Mackay ...

CAMPAIGN CRAFT: THE CREATIVE ISSUE; Are we getting bored of jazzy post- production techniques?

credited with over-turning flashy production values and, through campaigns such as Tango and Golden ... and ideas, allowing the director to take credit for the persuasiveness of the ad. Richard Dean has ...

NEWS: John Smith’s bitter to sponsor new TV series by Jack Dee

credits do not look like the advertising, then there s no problem with this kind of deal, she said ... company, the Media Centre. The sponsorship credits, created by GGT, have a similar humorous tone to the TV ads and feature a house-to-house search for a sponsor for the show. The sponsorship credits ...

CAMPAIGN CRAFT: Leading US production house unveils European base in UK

, whose commercial credits include spots for Adidas and Coors Red Light, and Floria Sigismundi. Both ...

MEDIA: THE BEATLES ANTHOLOGY: AN EXPERT’S VIEW

loved it, yeah, yeah, yeah. From the opening credits, with the wall of screams I still remember ...

NEWS: Garretts signs new director to keep up in changing market

credit. His work embodies a cinematic visual style, not typical of music videos. Nava explained ...

MEDIA: HEADLINER; MGM partners defy critics as shop nears fifth anniversary

the bottle, Gottlieb says. Simons is less eager to take the credit. We encouraged them, he says ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.