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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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THIS WEEK: Tesco appoints CEO successor
23 Nov 1995
Tesco has confirmed its ex-marketing chief, Terry Leahy, as the company s next chief executive. Leahy, 39, who has been credited with changing the public s perception of the supermarket chain, takes over the role from Sir Ian MacLaurin in 1997. Leahy is regarded as a first-rate marketer. He ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
