BELOW-THE-LINE: Political parties vie for direct approach
11 Jan 1995 | by CONOR DIGNAM
members its own affinity credit card (in conjunction with the Co-Operative Bank) as early as 1989 ...
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NEWS: Cadbury negotiates pounds 10m Coronation St sponsorship tie-in
12 Jan 1995
include sponsorship credits and licensing rights. Cadbury is keen to tie in some of the soap s main ...
THIS WEEK: Guinness NPDer nets Canada job
11 Jan 1995
Guinness s first head of new product development, James Thompson, is being promoted to president of Guinness Canada after only a year in the job. Thompson, who was formerly with Unilever, is credited with laying the platform for Guinness s upcoming new product development programme ...
TECHNIQUE: SPONSORSHIP; Vision of the future
11 Jan 1995 | by MICHAEL BARRETT
-placed to implement the campaign afterwards. Nevertheless, media shops get the credit for many deals. PR ... just the sponsor credits. The property should be properly utilised off-screen to maximise ...
TECHNIQUE: SPONSORSHIP; Good cause better effect
11 Jan 1995 | by HARRIOT LANE FOX
Midland corporate hospitality and its credit card loyalty scheme, Choice, plus PR to the three million ...
THIS WEEK: Express shifts spend to titles
11 Jan 1995 | by CONOR DIGNAM
, will go out without the Express credits and interactive competition. Instead, heavyweight ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
