NEWS: HOTLINE
15 Dec 1995
programmes that have an association with their products. They also want sponsorship credits to carry ...
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LETTERS: YOUNG AND RUBICAM; Credit where it is due: Neil French was the ad’s hero
15 Dec 1995
Young and Rubicam would like to thank Gerard Stamp for his positive review of our Union Bank of Switzerland commercials (Campaign, 27 October) and to underline our debt to the director, Neil French. While the director s role is sometimes variously under- or over-estimated, in this case he really did...
THIS WEEK: Lobbyists push for rule change on TV sponsors
14 Dec 1995
competitions and for greater freedom in promoting a sponsor s image in credit sequences. The group ...
NEWS: Cracker director to form commercials production start-up
08 Dec 1995
, with the Independent Television Commission s commercials on bad language to his credit as well as Do It All s latest ...
Can the Government convince Britain to feel secure again?
08 Dec 1995 | by BERNARD INGHAM
all knack of securing credit for its good works. Everything it touches seems to turn to dross ... ? Maybe. But why then do we not credit the Government for bringing interest rates down some eight ...
NEWS: Sunday tabloids to drop Christmas Eve magazine editions
08 Dec 1995
of interest-free credit in shops has also undermined the sector s appeal. However, both the Sunday ...
Profile: Bill Spears, Cunard Line; Coming out of dry dock
08 Dec 1995 | by ROBERT GRAY
of the credit for restoring City faith in the company s management. In a couple of years we managed to get ...
PRIVATE VIEW
08 Dec 1995 | by JAY POND-JONES
subconscious, I apologise to the creative team for taking the credit. 1 Whyte and Mackay ...
MEDIA: FORUM; Does price still hold the sway in choosing a shop?
08 Dec 1995 | by ALASDAIR REID
of Initiative Media, agrees that advertisers are more sophisticated than they are given credit for ...
MEDIA: PR told to claim the high ground
08 Dec 1995
, the PR industry should consider broadcast sponsorship as not simply sponsorship credits on screens ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
