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THIS WEEK: JS out to lure high-spenders,

07 Nov 1996 | by JULIAN LEE

Plus, offers 5% interest per month on credit, 9.3% on debit. ...

ADVERTISING & PROMOTION: BRIEFS

31 Oct 1996

consumers a discount of up to pounds 150 if they move their existing credit or charge card account ...

DIRECT MARKETING: ‘All marketing is direct’

19 Sep 1996

the financial sector is rocketing , fuelled by competition in credit cards, loans and insurance ... this year - and 125 credit cards were launched. * The number of companies using direct mail may top ...

THIS WEEK: JDA axed by NatWest.

01 Aug 1996

s mortgages, credit card and small business work, while Bartle Bogle Hegarty is responsible for creating ...

SUPPLEMENT: SALES PROMOTION; Why loyalty has just got personal

25 Jul 1996 | by LOUELLA MILES

and are subsequently awarded one point for every pounds 10 spent using their TSB credit card. In addition, a ...

NEWS: Maher Bird wins place on COI roster for benefit launch task

31 May 1996 | by EMMA HALL

. The new scheme is described as family credit without the family , and is designed as a supplementary ...

NEWS: McCanns nets Govt smartcard scheme to end benefit fraud

24 May 1996

sceptical public the Government s controversial new scheme to pay benefits by credit card....McCann-Erickson Manchester has scooped the three-year-long pounds 6 million task of selling to a sceptical public the Government s controversial new scheme to pay benefits by credit card. Under the plan, order books and giros will give way to a new plastic smartcard, which claimants can use at post ...

BELOW-THE-LINE: Awards to promote a diversity of talent

09 May 1996 | by MIKE HEWITT

of Identica, chooses the credit sequence from the film Cat on a Hot Tin Roof. It was by Saul Bass, who died ...

DIRECT MARKETING: Too clever by half

09 May 1996 | by JAMES CURTIS

assessment and credit-scoring tool. The problem many companies have found is that unless their data ...

CLOSE-UP: LIVE ISSUE/DRTV; Fmcg advertisers are starting to wise up to DRTV

26 Apr 1996 | by ALASDAIR REID

t going to reach for their phones and credit cards to order cans of Tango. Or are they ...

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