NEWS: TV spectacular fronts Packard Bell Euro blitz
08 Nov 1996 | by JOHN TYLEE
Mello, and the art director, Jean Batthany. Samuel Bayer, whose credits include Nike and Coca ...
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MEDIA: FORUM; What can be learned from CIA and Laser’s battle?
08 Nov 1996 | by ALASDAIR REID
statements - terse though they were. Laser was still talking tough, threatening to withdraw CIA s credit ...
THIS WEEK: JS out to lure high-spenders,
07 Nov 1996 | by JULIAN LEE
Plus, offers 5% interest per month on credit, 9.3% on debit. ...
THIS WEEK: Top HN director quits
07 Nov 1996
at the Knightsbridge store, Portas is credited with radically changing its image and its fortunes. In the late ...
ADVERTISING & PROMOTION: Agency of the week: Hhcl & partners
07 Nov 1996
Meredith credits the success to HHCL s 3-D marketing - an integrated approach to surround consumers ...
INTERACTIVE: NEW-MEDIA CLINIC; Recognition by D&AD gives our new media global opportunities
01 Nov 1996 | by JOHN OWEN
is the sponsorship deal with Apple that is funding the new-media initiatives. But much of the credit ...
NEWS: Brunswick advises CE Electric on takeover bid
01 Nov 1996 | by JOHN-PIERRE JOYCE
-competitive and was based on the recommendation of Credit Suisse First Boston, CE Electric s financial adviser ...
NEWS: CIA places disputed cash in escrow fund
01 Nov 1996 | by CLAIRE BEALE
that this dispute remains unresolved, on 1 January 1997, the broadcasters will withdraw credit listing ...
NEWS: Partizan hires Huds and Mougin in plan to bolster UK roster
01 Nov 1996
in the UK. His TV credits include spots for Citroen and Chevignon. Huds is best known for his work ...
THIS WEEK: Sainsbury’s has creditable idea
31 Oct 1996
If ever Sainsbury s needs to pull one out of the bag it is now. Faced by falling profits, loss of top retailer spot to Tesco and criticism for an unimaginative marketing strategy. Sainsbury s must do something special.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
