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THIS WEEK: JS out to lure high-spenders,

Plus, offers 5% interest per month on credit, 9.3% on debit. ...

THIS WEEK: Sainsbury’s has creditable idea

If ever Sainsbury s needs to pull one out of the bag it is now. Faced by falling profits, loss of top retailer spot to Tesco and criticism for an unimaginative marketing strategy. Sainsbury s must do something special.

THIS WEEK: JS bank launch takes on Tesco

supermarkets. From late January, the UK s oldest supermarket chain will offer two types of Visa credit ... deposit account offering 5% interest, a 9% interest rate on credit terms, plus loyalty points. Debit ... . * Safeway: Poised to launch a credit or debit card as an extension of its ABC loyalty card. Widely tipped ...

POINT OF PURCHASE: Shaping up for the shopper

bees to a honeypot. Both Tesco and Asda are credited with a gutsy approach to in- store promotion ...

ADVERTISING & PROMOTION: Agency of the week: Ammirati puris lintas

marketing director, John Lowndes, credits Rover s effective campaign to the successful coming ... for the future. Cracknell, the man credited with turning around Bates Dorland, has an equally tough task ...

DIARY: We can now state that Whiskas man is none other than our Bernie

The Diary would like to apologise for a cock-up in Campaign the other week. We made a hash of the credits for M s insights ad for Whiskas, singled out for the prestigious Pick ... communications seat at Young and Rubicam Europe, was, of course, the star of the ad. Full credit should ...

CAMPAIGNS: BROADCAST SPONSORSHIP; Cadbury support is streets ahead

, cost-effective exposure without intrusion into the show. An animated credit sequence was chosen, based around a chocolate Coronation Street, created by Aardman Animations. The credits appear ... s press office and media sales arm Laser; Sponsorvision, who commissioned the credits and Barsby Rowe ...

SUPPLEMENT: CAMPAIGN POSTER ADVERTISING AWARDS 1996; The Most Effective use of Posters in a Mixed-Media Schedule

as Clifford has been dropped from Listerine s advertising. Silver Award: Mercantile Credit For many years, Mercantile Credit relied on magazine inserts to recruit borrowers. Press advertising ...

THIS WEEK: Tesco check out new services as card hits target

to look at financial services. It may extend the brand into other products, such as a credit card ...

MEDIA: PROFILE; Decor for the creme de la creme: Tyler Brule, editor-in- chief and founder, Wallpaper

pages which credit the manufacturers for every product used in the shoots, including the shirts ...

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